Privacy Policy

This Privacy Policy applies to eefit 依飛("we", "us", "our"), eefit依飛stores in Hong Kong (“our stores”) and all users of the website of:

eefit (http://www.eefit.shop);

which is operated by EEFIT TECHNOLOGY LIMITED 依飛科技有限公司 trading as eefit依飛 ("we", "us" and "our").

We recognize the importance of your privacy and maintaining the confidentiality of your personal information. This Privacy Policy applies to all products and services provided by us and sets out how we may collect, use and disclose your personal information. This Privacy Policy is governed by and observes the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) (the "Ordinance").


A.1.1 Your privacy is important to us and we have taken steps to ensure that we do not collect more information from you than is necessary for us to provide you with our products and/or services and to protect any account(s) you hold with us.

A.1.2 We may ask you to provide personal information when you use our stores and our website. The data ("Personal Data") that we may ask you to supply includes without limitation salutation, name, day and month of birth, gender, telephone number, fax number, email address, residential/other address, payment account details and where applicable, your Octopus card number.

A.1.3 Please note that it is mandatory for you to provide certain categories of Personal Data (as specified at the time of collection). In the event that you do not provide any Personal Data indicated as mandatory, we may not be able to provide you with our products and/or services.


A.2.1 If you provide any personal data to us, you are deemed to have authorized us to collect, retain and use personal information about you for the following purposes:

(a) providing you with customer service including but not limited to processing and effecting sales, orders, refunds and exchanges relating to products available for sale in our shops, putting together shopping lists for you, providing you with a more personalized experience on our website and responding to your queries, feedback or claims;
(b) providing you with rewards under our redemption program(s), if applicable;
(c) providing you with our promotional materials (including but not limited to updates to our website) and discount vouchers;
(d) performing research or statistical analysis in order to improve our products and services and for marketing and promotional purposes
(e) verifying your identity;
(f) operating, processing, maintaining and/or managing any account you may have with us (where applicable); and
(g) making such disclosures as may be required for any of the above purposes or as required by law or in respect of any feedback or claims made by you.

A.2.2  You further agree that we may disclose and transfer (whether in Hong Kong or abroad) your Personal Data to third party services providers engaged by us to assist with providing you with our services (including data entry, managing our customer database, processing, effecting and verifying sales, orders, refunds and/or exchanges relating to products available for sale in our shops, contacting you regarding promotions and other customer service) and securely disposing of your Personal Data ("Third Party Service Providers").These Third Party Service Providers are under a duty of confidentiality to us and are only permitted to use your Personal Data in connection with the purposes specified at A.2.1 above, and not for their own purposes (including direct marketing).

A.2.3  When necessary we may also disclose and transfer (whether in Hong Kong or abroad) your Personal Data to our professional advisers, law enforcement agencies, insurers, government and regulatory and other organizations for purposes specified at A.2.1(g) above.

A.2.4  We may only use your name, phone number, residential/other address and email address with your consent or with your indication of no objection to provide marketing materials to you relating to goods and services provided (a) in our retail stores; (b) other business units owned and operated by EEFIT TECHNOLOGY LIMITED 依飛科技有限公司; and (c) eefit’s partners. Such goods and services for each of the foregoing shall include the following classes: retail, personal care, electronics, textile, beverage, technology, media (including digital), e-commerce platform and facilitator (including online trading, payment and auctions), and publications.

A.2.5  We may share aggregate data that does not allow you to be identified with third parties for various purposes (including marketing and advertising), and may use this data in order to better understand your needs and to improve and adapt our products and services.

A.2.6  Any personal information supplied by you will be retained by us and will be accessible by our employees, any Third Party Service Providers engaged by us and third parties referred to at A.2.3 above, for or in relation to any of the purposes stated in A.2.1 herein.


B.1  Personal Data held by us relating to our online customers or to visitors to our websites will be kept confidential in accordance with this Privacy Policy.

B.2  Any questions, comments, suggestions, or information other than Personal Data sent or posted to the site, or any part of the site, by visitors will be deemed voluntarily provided to us on a non-confidential and non-proprietary basis. We reserve the right to use, reproduce, disclose, transmit, publish, broadcast and/or post elsewhere such information freely, including passing it to any associated company for example, in connection with the development, manufacture and marketing of products and services and to meet customer needs


C.1  All reasonable efforts are made to ensure that any personal data held by us is stored in a secure and safe place, and accessed only by our authorized employees or authorized Third Party Service Providers.

C.2  You should be aware that no system is impenetrable and no information provided over the Internet can be guaranteed to be completely secure. Accordingly, we cannot guarantee the security of any information that you transmit to us or receive from us over the Internet.


D.1  This site may contain links to other sites and pages which are operated by third parties. We have no control over the content of the linked websites or the way in which the operators of those websites deal with your Personal Data. You should review the privacy policy for those third party websites to understand the ways in which your Personal Data may be used by those third parties.


We may use 'cookies' on this site in order to:

      • enable tighter security
      • enable online customers to keep browsing
      • personalize sites for customers
      • build online customer or visitor profiles

Cookies are pieces of information stored in your hard-drive about your preferences on our site, which enable the site to be tailored to you in future visits. Customers who want to disallow cookies can do so on their web browser. However, by disabling cookies you may not be able to access all parts of our website.


F.1   Under the Ordinance, you have the right of access to personal information held by us and to request correction of the information.

F.2  If you have any questions regarding this Privacy Policy or if you wish to access or correct your Personal Data, you may send your request in writing to the following address:


Unit A1-5, 32/F, A&B Wings, TML Tower, 3 Hoi Shing Road, Tsuen Wan, Hong Kong

Email: info@eefit.shop

F.3  In accordance with the Ordinance, we reserve the right to charge you a reasonable fee for the processing of any data access request.


G.1  We may amend or update this Privacy Policy from time to time and all information will be governed by our most recent Privacy Policy.

©2021 EEFIT TECHNOLOGY LIMITED 依飛科技有限公司 trading as eefit依飛. All rights reserved.

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